When something someone heard from a friend or read on a blog is stated adamantly as TRUTH, rational thought has been batted away. Some people have the fervor of conversion upon them, having heard that there is an easy way to SAVE their families from disease and death, to make their children smarter, and better behaved; to make themselves strong and beautiful into old age. It is partially fountain-of-youth stuff. It is partly an attractive excuse for controlling children (and spouses, sometimes).
(being too easily influenced, and then trying to pass it on)
photo by Amy Milstein
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