What's your favorite thing to do? Watch movies? Read a book? Garden?
The answer is that as you do more and more of something, the marginal utility of doing even more of it, goes down. As its marginal utility goes down, other things start to look better and better.
When you restrict an activity, you keep the person at the point where the marginal utility is really high.
—Pam Sorooshian
photo by Sandra Dodd
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