Relax the constraints

"When you only allow a limited amount of TV, then the marginal utility of a little more tv is high and every other option looks like a poor one, comparatively. Watching more TV becomes the focus of the person's thinking, since the marginal utility is so high. Relax the constraints and, after a period of adjustment and experimentation to determine accurate marginal utilities, the focus on TV will disappear and it will become just another option."

—Pam Sorooshian
from "Economics of Restricting TV Watching of Children"

This applies to anything—not just TV/video.

photo by Janine Davies
__